The issue of SEO has been batted for the long longest time now. You must have heard some people claiming that SEO is dead. Well, is it really dead? Does it work? Should you invest your hard-earned cash and time into SEO? There are a lot of questions surrounding the marketing strategy and whether it is actually viable for business.
With the rise of Social media (marketing) and Pay Per Click (PPS) methods of advertisement, many continue to ignore the importance of SEO.
SEO works, and it is better than before.
If SEO is hugely successful, why would some people still claim that SEO is dead? Well, some businesses will say that ‘Brand awareness’ is the most important thing to them. For faster brand awareness, they would probably go for a paid advertisement.
What majority don’t understand is that you can use SEO to acquire organic traffic that will increase your brand awareness without necessarily having to spend any money.
Paid media has become top dog, and that’s why many consider SEO to be dead. Today, you can’t browse without coming across different ads. Whether you are on high-traffic sites or social media, the ads will continue to buzz.
The ads are actually becoming annoying, and many have opted to use ad blockers to assist them in blocking any unnecessary ads. Just because paid ads have become the main thing, it does mean that SEO doesn’t work, or it is dead for that matter.SEO still offers free organic traffic that you can take advantage of to better your business.
SEO algorithms continue to change as time goes by. What worked last year by providing incredible results might not work this year. What worked last month could cause some penalties this month, and so forth. The tactics, trends, and the algorithms change with every update that comes up.
A business that used a specific tactic that used to work in the past could claim that SEO is dead just because the same approach doesn’t currently yield any results. Just because you cannot do it, it doesn’t mean that others can’t do it. You only need to change your tactics.
Others don’t believe in SEO. They would prefer touse different advertising media such as the traditional offline marketing, influencer marketing, word of mouth, industry publications, brand mentions and social media referrals other than relying on SEO to get the job done.
Just picture a world where there is no SEO? How would things work? We are living at a time where the phrase ‘to Google’ has entered our dictionaries, and you can’t just imagine a world without SEO.
So, is SEO dead? Not at all. SEO remains one of the best ways of earning organic traffic at the lowest cost possible. Want to know more about SEO? Visit catapultrevenue.com to get more information.