The concept of “Do it yourself (DIY)” is widely embraced by so many people and this is gradually being used by most people especially in using SEO to drive their organic traffic. However, the results these people would obtain cannot be compared with what would be obtained when an SEO specialist is used.
The importance of SEO specialists cannot be overemphasized; however, it is important to know the responsibilities of these specialist, and this is what we would be looking at in this article. It is also important to note that the main goals of these specialist are to help customers to increase their visibility in different search results.
1. Site Assessment: This is the first responsibility of SEO specialists. They would help you to carry out a proper evaluation of your site with the aim of determining if it has been under optimized or over optimized. These specialists would also look into the factors that affect your ranking and also the possible in search results. These specialists would also analyze the issues affecting user-experience such as site structure, page load times, and navigation setup. Another thing an SEO professional would do is to take your competitors into consideration when they assess your site. Doing this will help them determine similar keywords that you can make use of.
2. Ongoing Optimization and Testing: This is the next thing that follows after the site assessment. This includes working on all the problems that were identified above. SEO professionals would help you in conducting research into different keywords, they will also carry out a proper optimization of the keywords they choose in addition to fixing usability issues. It is important to note that the whole optimizations process can take several months to fully implement. SEO specialists would also help you in identifying different opportunities that would help you in improving your site. Your on-page factors would also be optimized, they would also help you to find ways that would provide more links to your site.
3. Reporting and Analysis: This is the final tasks that is carried out by SEO specialist. They would not only assess your site and carry out ongoing optimization and testing. SEO specialist would also carry out regular monitoring and analysis of your sites. This would help you in making sure that you have an idea of the kind of results you should expect. They would also help in checking your key metrics and this would include your conversions and traffic so that they can clearly understand what is not working and what is working. This would go a long way in ensuring that you get the desired results and that you get a proper ranking on Google.